The Surprising Reason the World’s Most Trusted Organizations Lead With Story Hey Reader, If you're trying to grow your nonprofit, raise more support, or expand your impact… You don’t need to shout louder. You need to connect deeper. Right now, some of the most influential organizations on the planet—from major health orgs to military support services—are hiring “staff storytellers” for one reason: Because stories move people when statistics can’t. In fact, the Wall Street Journal recently...
about 13 hours ago • 1 min read
What if 2026 is the year your nonprofit raises more support because people truly understand your impact? Hey Reader, Too many nonprofits struggle to grow—not because the mission lacks power, but because the message lacks clarity. Donors don’t give when they’re confused. But when they see the impact, when they feel the story—generosity skyrockets. That’s why I'm partnering with Arreva to host: 🎤 The Power of the Pitch: How to 10X Your Nonprofit’s Impact in 2026 (Without Spending a Dollar More)...
9 days ago • 1 min read
Planning Without Guidance Creates Overwhelm Hey Reader, Most strategic plans don’t fail because leaders don’t care. They fail because planning is attempted in isolation. Ideas are brainstormed.Notes are taken. Then daily operations take over. Without structure, facilitation, and accountability, even the best intentions stall. That’s why the guide matters. Jeff Wilson brings more than a framework to this workshop. With 30+ years of sales leadership, Jeff now serves as a C12 Chair in the...
10 days ago • 1 min read
Why Strategy Feels Harder Than It Should Hey Reader, Every January, I hear the same frustration from business leaders. “We’re busy.”“We’re growing.”“We’re just not sure what to focus on next.” These are capable, committed leaders.But without a clear strategic plan, growth becomes reactive instead of intentional. The issue isn’t effort.It’s clarity. That’s why I want you to be aware of a guided, Chamber-presented planning opportunity designed for leaders who want focus, alignment, and...
24 days ago • 1 min read
From Melissa + Me: 100 Free Kindle Copies, No Strings Hey Reader, Some people write content.Melissa writes conviction. She’s a TEDx speaker, podcast host, and one of the clearest voices I know on self-empathy, leadership, and rewriting the inner narratives that hold us back. When she invited me to join forces for something special, I didn’t hesitate. We’re teaming up to give away 100 free Kindle copies of her book, The Empathic Leader.And that’s not all… I’m also giving away 100 free Kindle...
29 days ago • 1 min read
The Story That Nearly Broke Me... Became My Superpower Hey Reader, I never wanted to tell this story. Too messy. Too raw. Too much But I’m sharing it now—because someone out there needs the reminder that your scars don’t disqualify you... they build your credibility. I just sat down with Mike Phillips on The Leadership Toolkit podcast, and we went deep. I’m talking: • Becoming a mom at 17 • Bankruptcy • Infidelity • Missions work • My ex-husband’s addiction • A traumatic brain injury that...
about 1 month ago • 1 min read
Get a $1,250 Marketing Audit for $497— and Support the Nonprofit You Love Most Hey Reader, I’m running a limited-time offer that creates real impact for BOTH business owners and nonprofits. Here’s how it works: When a business leader buys my $1,250 Marketing Audit + 90-Minute Messaging Intensive + 90-Day 2026 Plan for just $497, I will donate one full seat in my $897 Nonprofit Marketing Made Easy course… 👉 to the nonprofit of THEIR CHOICE. Yes — you get clarity, strategy, and momentum. And a...
about 1 month ago • 1 min read
Your Mission Statement Isn’t Broken. It’s Just Not Built for Today. Hey Reader, Still using that dusty mission statement from 1989? With Thanksgiving around the corner, I’ve been reflecting on the stories we tell — and how powerful they can be when done right. But most mission statements don’t tell stories. They just take up space. You’re not alone. Most organizations cling to legacy language that sounds noble — but lands flat. It’s not that your mission is wrong. It’s that your message...
about 1 month ago • 2 min read
Craft a Donor Email That Connects — Without the Last-Minute Scramble Hey Reader, Giving Tuesday is almost here — and if you’re like most mission-driven leaders, your to-do list is already overflowing. That’s why I’m handing you a simple, done-for-you email template—built with the EPIC Framework™—to help you show up with clarity, confidence, and heart. With just a few quick edits, you’ll have an email that: ✅ Highlights your mission powerfully ✅ Shows donors their impact in vivid ways ✅ Makes...
about 2 months ago • 1 min read