🔥The 5 subject line formulas that blew up my open rates (and the secret behind them)

Published 2 months ago • 1 min read

Get 5 Proven Formulas That Consistently Outperform

Hey Reader,

If you’ve ever stared at an email draft wondering “Will anyone even open this?” — this one’s for you.

After testing hundreds of campaigns across different industries, I found 5 subject line formulas that consistently outperformed everything else.

Here’s the breakdown 👇

🔥 Top 5 Winning Subject Line Formulas

1. “How to [Benefit] in [Tiny Window of Time]”
Why it works: urgency + value in motion. Readers instantly think, Am I losing money right now?

2. “The One Strategy That [Authority Figure] Used to Get [Unexpected Result]”
Why it works: borrowed credibility, shocking payoff.

3. “Most [Audience] Do X… The Winners Do Y”
Why it works: nobody wants to be average.

4. “Why [Big %] Fail at [Thing That Matters] (And How the Few Who Don’t Win Big)”
Why it works: taps into fear + curiosity = can’t-look-away effect.

5. “Before You [Action They’re Planning], Read This First”
Why it works: interrupts momentum right before a decision — feels personal.

⚡ What All 5 Have in Common

They mix curiosity with consequence.
They signal status (winners vs. everyone else).
They position you as the trusted guide with insider knowledge.

When you write with those elements, your emails stop being “content” and start being conversation starters.

See the insightful case study here

Now here’s the exciting part…

I’ve been quietly building something that makes writing subject lines like these effortless — even if you’ve never written one before.

It’s not ready yet. But soon, you’ll get first access.

For now, keep these 5 formulas handy — and maybe test one this week.

When you see what happens to your open rates… you’ll understand why I built what’s coming next.

Just one story away,
Hailey

P.S. Wondering what platform powers these high-performing emails?
I use Kit — simple, smart, and built to convert.

Want to see it in action?
Click here to try Kit free for 14 days.

Connect with me for more free tips!

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