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Your Mission Statement Isn’t Broken.

It’s Just Not Built for Today.

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Hey Reader,

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Still using that dusty mission statement from 1989?

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With Thanksgiving around the corner, I’ve been reflecting on the stories we tell — and how powerful they can be when done right.
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But most mission statements don’t tell stories. They just take up space.

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You’re not alone. Most organizations cling to legacy language that sounds noble — but lands flat.

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It’s not that your mission is wrong.
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It’s that your message doesn’t move anyone anymore.

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•People scroll right past it.

•Stakeholders skim it.

•Even your team forgets it.

Here’s the brutal truth:

Mission and vision statements were built for PowerPoint decks and boardrooms — not for real people.

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They explain what you do.

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But they don’t show why it matters.

• They don’t stir emotion.
• They don’t drive action.
• They don’t make your story stick.

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And as always, I’m not just here to tell you there’s a better way — I want to show you how to do it.

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That’s why I created this free EPIC Mission Makeover Worksheet — to help you rewrite your mission into something people actually remember, repeat, and respond to.

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👉 Download the worksheet here (PDF, printable, and built to spark clarity fast.)

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And that’s why even the most impactful organizations struggle to clearly communicate their value — even when they’re changing lives, industries, or communities.

Now picture this:

You drop the paragraph no one remembers...

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And replace it with a message your team can repeat with confidence and clarity.

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A single framework that fuels your:

• Brand story
• Sales messaging
• Investor decks
• Strategic plans
• Marketing content

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All built in minutes.
All hitting like a sledgehammer.

A message that makes people feel.
That pulls them in.
That moves them to act.

And it’s coming...

A new tool is launching soon — built for the next era of story-driven, strategy-smart messaging.

⚡ Not just an app. Your unfair advantage in 2026.
⚡ Transforms your mission into clear, unforgettable communication.
⚡ Powers your marketing, positioning, and storytelling — all in one place.

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And I’m not stopping there.

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On Monday, Dec. 8th, I’m opening a very limited number of
​done-for-you storytelling + marketing strategy packages for 2026.

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⚠️ Only a few spots available. When they’re gone — they’re gone.

Mark your calendar. Set your reminder.

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Something big is dropping. 👀

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One smart prompt. One unforgettable message. One game-changing 2026.

The EPIC Storytelling™ App

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For the brands and leaders who refuse to blend in,

Hailey

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P.S. Want early access?
Reply with “I’m in” and you’ll get first dibs before the waitlist opens.

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New to EPIC Storytelling™? Catch up here.