Clear Stories Win Funding. Confused Ones Struggle. Hey Reader, Last week, I launched a new newsletter… and nearly 400 leaders subscribed in the first few days. That response told me something: Mission-driven leaders crave clarity.They crave strategy.They crave storytelling that actually moves people to act. Big Missions. Made Clear. Storytelling Strategy for Mission-Driven Leaders First Edition: The #1 Reason Your Donors Don’t Click—and the 3-minute fix Subscribe on LinkedIn Real strategy...
12 days ago • 1 min read
Inspiration Is Strategic, Not Accidental Hey Reader, A nonprofit leader told me something that I hear often: “We’ve tried everything,” he said. “New campaigns. New tools. New templates.But nothing seems to stick.” What he didn’t need was another formula.He needed a framework. Formulas are built for transactions.Frameworks are built for transformation. That distinction changes how donors respond. Think about how real relationships form. You don’t lead with an ask. You lead with connection.You...
21 days ago • 1 min read
The "P" in EPIC Is Why Your Message Isn’t Sticking Hey Reader, Most messages are forgotten within minutes. Not because they are bad.Not because they lack heart. But because they never cross the threshold from information to action. The #1 reason donors forget your message is simple. You explained instead of persuaded. Facts speak to the mind.Stories speak to the brain and the heart at the same time. Neuroscience shows that stories are 22 times more memorable than facts alone because they...
27 days ago • 1 min read
The Surprising Reason the World’s Most Trusted Organizations Lead With Story Hey Reader, If you're trying to grow your nonprofit, raise more support, or expand your impact… You don’t need to shout louder. You need to connect deeper. Right now, some of the most influential organizations on the planet—from major health orgs to military support services—are hiring “staff storytellers” for one reason: Because stories move people when statistics can’t. In fact, the Wall Street Journal recently...
about 2 months ago • 1 min read
What if 2026 is the year your nonprofit raises more support because people truly understand your impact? Hey Reader, Too many nonprofits struggle to grow—not because the mission lacks power, but because the message lacks clarity. Donors don’t give when they’re confused. But when they see the impact, when they feel the story—generosity skyrockets. That’s why I'm partnering with Arreva to host: 🎤 The Power of the Pitch: How to 10X Your Nonprofit’s Impact in 2026 (Without Spending a Dollar More)...
2 months ago • 1 min read
Planning Without Guidance Creates Overwhelm Hey Reader, Most strategic plans don’t fail because leaders don’t care. They fail because planning is attempted in isolation. Ideas are brainstormed.Notes are taken. Then daily operations take over. Without structure, facilitation, and accountability, even the best intentions stall. That’s why the guide matters. Jeff Wilson brings more than a framework to this workshop. With 30+ years of sales leadership, Jeff now serves as a C12 Chair in the...
2 months ago • 1 min read
Why Strategy Feels Harder Than It Should Hey Reader, Every January, I hear the same frustration from business leaders. “We’re busy.”“We’re growing.”“We’re just not sure what to focus on next.” These are capable, committed leaders.But without a clear strategic plan, growth becomes reactive instead of intentional. The issue isn’t effort.It’s clarity. That’s why I want you to be aware of a guided, Chamber-presented planning opportunity designed for leaders who want focus, alignment, and...
3 months ago • 1 min read
From Melissa + Me: 100 Free Kindle Copies, No Strings Hey Reader, Some people write content.Melissa writes conviction. She’s a TEDx speaker, podcast host, and one of the clearest voices I know on self-empathy, leadership, and rewriting the inner narratives that hold us back. When she invited me to join forces for something special, I didn’t hesitate. We’re teaming up to give away 100 free Kindle copies of her book, The Empathic Leader.And that’s not all… I’m also giving away 100 free Kindle...
3 months ago • 1 min read
The Story That Nearly Broke Me... Became My Superpower Hey Reader, I never wanted to tell this story. Too messy. Too raw. Too much But I’m sharing it now—because someone out there needs the reminder that your scars don’t disqualify you... they build your credibility. I just sat down with Mike Phillips on The Leadership Toolkit podcast, and we went deep. I’m talking: • Becoming a mom at 17 • Bankruptcy • Infidelity • Missions work • My ex-husband’s addiction • A traumatic brain injury that...
3 months ago • 1 min read
Get a $1,250 Marketing Audit for $497— and Support the Nonprofit You Love Most Hey Reader, I’m running a limited-time offer that creates real impact for BOTH business owners and nonprofits. Here’s how it works: When a business leader buys my $1,250 Marketing Audit + 90-Minute Messaging Intensive + 90-Day 2026 Plan for just $497, I will donate one full seat in my $897 Nonprofit Marketing Made Easy course… 👉 to the nonprofit of THEIR CHOICE. Yes — you get clarity, strategy, and momentum. And a...
3 months ago • 1 min read